How do you guide them without dampening that excitement?

I think how we do that is by simply being transparent.

You know, when you're buying an emotional product, you prefer to stay within that level of excitement.

So we have a few very important milestones that we guide the client through.

And of course, there are a lot of choices to be made.

But that's why we're Fetchip.

We have done so many projects.

So how do you keep someone confident throughout that whole process?