I mean, if you reflect back on, we're not really looking for 40 years of lessons, but, you know, when we think about, you know, certain intersecting points or certain pivot points, can you think of those for the business where you turned left or right or you said, you know, what is the old yogi bear when you come to a fork in the road, take it kind of decision?

Yeah.

So, I mean, even in the last year, there's just been so much change.

pivoting that's been going on.

Um, but really like, um, I would say that really the, one of the biggest, uh, lessons that we learned has been that we tried to build our business store by store.

So we, we, we started store by store really meeting the customer's needs.

And during that time, you know, we didn't have a lot of marketing money.

It always