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Faran Niaz

Faran Niaz

Faran Niaz is the Founder & CEO of CX Future and Director of Customer Experience at HALA, a Top 100 Global CX Thought Leader and multi-award-winning CX practitioner based in Dubai.

Sep 6, 2026

3:20
What's your view on that?
3:23
Gregor, thank you very much.
3:24
I'm happy to see you again.
3:25
I'm happy to welcome to all the listeners who are again, and I'm very happy to be back.
3:31
I thought we had a very good discussion previously.
3:35
Very good question.
3:37
One point I will make before I go to this particular question, a point that you made, why we are having this discussion.

6 MINS LATER

10:07
But what I see also in this new way of agile working, there is 30% of the innovation of the company working on change it's for regulation and compliance and that's clear that's need to be done but you still have 70 percent or 60 percent depending in which industry you're working that you have free capacity and customer experience removing this frustration and so on is never prioritized what's your view on that
2:47
Is CX actually improving, declining behind the illusion of technology and AI and so on?
2:55
First of all, thank you very much for the opportunity, Gregory.
2:57
And I think this is an amazing discussion that we're going to have.
3:00
Hopefully, everybody's going to enjoy it because I believe we're going to touch topics that would trigger some interesting thoughts into the minds of the people.
3:11
And what better way to start than talking about what's happening with the CX right now? I think in my perspective, customer experience is...
3:20
is not declining because of the technology.
3:23
It is declining when technology becomes the objective instead of the enabler.

8 MINS LATER

11:34
What's your view on that?

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