
Faran Niaz
Faran Niaz is the Founder & CEO of CX Future and Director of Customer Experience at HALA, a Top 100 Global CX Thought Leader and multi-award-winning CX practitioner based in Dubai.
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Sep 6, 2026
Part 2: The CX Bubble is Exploding: Challenging Assumptions & Contradictions with Faran Niaz
3:25
3:37
10:07

Faran NiazGUEST
I'm happy to welcome to all the listeners who are again, and I'm very happy to be back.

Faran NiazGUEST
One point I will make before I go to this particular question, a point that you made, why we are having this discussion.
6 MINS LATER

Gregorio UglioniHOST
But what I see also in this new way of agile working, there is 30% of the innovation of the company working on change it's for regulation and compliance and that's clear that's need to be done but you still have 70 percent or 60 percent depending in which industry you're working that you have free capacity and customer experience removing this frustration and so on is never prioritized what's your view on that
The CX Bubble is Exploding: Challenging Assumptions & Contradictions with Faran Niaz - Part 1
2:47
3:00
3:11

Gregorio UglioniHOST
Is CX actually improving, declining behind the illusion of technology and AI and so on?

Faran NiazGUEST
Hopefully, everybody's going to enjoy it because I believe we're going to touch topics that would trigger some interesting thoughts into the minds of the people.

Faran NiazGUEST
And what better way to start than talking about what's happening with the CX right now? I think in my perspective, customer experience is...
8 MINS LATER