Do you want to kind of break down a little bit about your panel and what you learned and shared with the group?

Yeah, so our discussion was primarily around data.

What do we measure? And I think that's such a relevant question because we have these discussions in the US.

Obviously, we have the same discussions in the UK with Wien and now in Australia.

What metrics should we track as an industry? And even more importantly, what metrics should we share outside publicly so that we can create those benchmarks, we can create a level of data that can be used and consumed by lenders, landlords, banks? So once we all speak the same language, right, I believe that will help kind of solve or open the bottleneck as it comes to the management agreement, the lease agreements, like how do we really expand and accelerate and scale to become, you know, we have the 30%, 30%.

Let's first find the infrastructure or the system process to get there, solve really the core problem.

And then I truly believe it's very achievable.

At least that's what I saw around the 12 to 15 locations I visited as well.

Can you talk about that a little bit?

Yeah, so, okay, so think about your website as a funnel, right? If you have like, you know, X number of people that are hitting your website, the first thing that we are working to do is to identify those website visitors into people that we can capture their name or their email and convert them into leads, right? Even before like all the way down to the transaction.

Even just that, that you're able to push or to identify more of your website traffic into your CRM, huge.

Yeah.

So that's number one.

And we have different techniques that we are doing that.

Now, it's not just an anonymous browser that is kind of growing through your website.

What would you, what would your advice be? Yeah,