Um, what would you say to practitioners who are maybe just starting to get to, to know you and also maybe who are, you know, aware of some of the challenges that you've been through? How, how are you addressing them today?

Yeah, I think, um, you know, Avalara, uh, that we are and i think you know in today's world um people really value transparency and they value um you know honesty and and being able to ensure that they have a trusted partner that will grow with them and so avalara you know we we plug into 14 000 different accounting platforms which is kind of a wild concept if you think about it, right? So that's every little POS player out there to large scale ERPs all the way up to the SAP oracles of the world.

And what we've done is we have really calculating or filing.

And so what we've done is we have tried to rethink how we are going to market and partnering with accounting firms and ensuring that level of transparency is out there.

And Avalara has had the perspective of we never publish a price because, again, across 1,400 different platforms, that becomes really cumbersome.

and level of compliance that those clients need from a solution standpoint.

But what we've tried to get back to is back to basics, right? So we've introduced a new pricing model that I think really is in the spirit of transparency and making it just really easy, especially in that lower end of the market.

To AI, tell me a little bit about that and particularly just how the future of tax and compliance looks with particularly something as new and in maybe some cases unpredictable as AI.