Is there a goal for you?

Yeah, that, that's the theory is, um, a message or a movement catches fire and really can't be stopped in a very positive way, that's what the tipping point's all about, at about 25%.

So while we're efficiently reaching people with this education, these inspirational messages, with storytelling and education, all the while, we operate incredibly efficiently, and we are donating money directly to small farmers to help them clear some obstacles or raise hurdles they may have to start to transition their land.

So we're on, um...

We're, we're finishing up, over the course of the next three months, our first farmer grant program, which was $500,000 directly to small and medium-sized farms that had something getting in their way of starting the transition to more land, uh, done regeneratively.

And I'll give you a couple of examples.

We, um, we donated $25,000 for an electric fence, so regenerative grazing became more efficient.

Yeah, what are you hearing from them on the ground?