You

have more layers in the phone book, basically.

So it's harder to tear a whole bunch of pages versus it is, you know, fewer number of pages that are just thicker.

Yeah.

And that's kind of something that I haven't really seen any companies lean into their marketing on that, but like irregular.

They printed an extremely low micron level.

Their cans always look clean.

So that's why you're able to offer a great product at an affordable price.