What are retailers telling you about how demand for appliances has picked up?

Good morning.

So I spoke to one major retailer and what they are seeing is that over the past week since it entered the unhealthy range, air purifier sales have gone up by 70% and that's just over a period of a week.

So definitely demand has gone up quite a bit.

And when we look a bit further back, another retailer said since news of a possible haze broke a few months ago, Sales for air-related appliances have climbed as much as tenfold.

So it's also clear that people have been gradually preparing for it.

Now, as for who's buying them, they are quite varied.

A Eugene Air Purifiers may be the obvious choice, but what other appliances or products are people buying to prepare for this worsening air quality?

Just briefly, what's the character of those wines for you?

Well, actually, you can see those characters pretty well in the 2022 vintage, which we found is absolutely a miracle year, from a videoculture point of view, for how hot that vintage was.

But the work came out from that vintage beautiful.

So, obviously, like, Arlby got a different mission confronting to the other single vignettes, but Arlby is all about to represent the des Rois.

of like where we are from the higher part of Barolo.

That's also where all those three vineyards come from, Fossati, Costi Venia, and La Volta.

The vintage itself is about the, you know, the territorio, where we are.

What else are you kind of doing to make yourselves feel at least as comfortable as you can be with the idea that you have to react?