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Ethan Liefer
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APPEARANCES
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Oct 13, 2026
Would Your Real Estate Business Survive If You Disappeared? | Icons 100
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11:43Joey LamielleGUEST
So that's that's been two people that have been instrumental in my life and moving my business forward to what it is today.
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11:52Ethan LieferGUEST
It was one class that I took back when I was a new agent at Keller Williams, actually back on Long Island in New York.
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12:03Ethan LieferGUEST
One class, they actually brought in a gentleman by the name of Chris Heller, who eventually became the CEO of Keller Williams, who was an agent who drives a brokerage out in California.
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12:26Ethan LieferGUEST
And that was a big change and moment in my career where I then decided that was how I was going to build my business.
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12:35Ethan LieferGUEST
And with cold calling, and I used to, then I made 2,500 to 3,000 cold calls a week to expired listings or sit-away owner listings.
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12:43Ethan LieferGUEST
And that one class, really inspired me and really got me on the trajectory and put me on the path to what ultimately helped build my business and my team and my brokerage to what it is today.
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13:30BenHOST
So was there any moment where you realized that your success was actually holding you back? And what did that look like? Well, I