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Ethan Liefer

Oct 13, 2026

11:43
So that's that's been two people that have been instrumental in my life and moving my business forward to what it is today.
11:52
It was one class that I took back when I was a new agent at Keller Williams, actually back on Long Island in New York.
12:03
One class, they actually brought in a gentleman by the name of Chris Heller, who eventually became the CEO of Keller Williams, who was an agent who drives a brokerage out in California.
12:17
And he gave a class on objection handling and cold calling, how to do that.
12:26
And that was a big change and moment in my career where I then decided that was how I was going to build my business.
12:35
And with cold calling, and I used to, then I made 2,500 to 3,000 cold calls a week to expired listings or sit-away owner listings.
12:43
And that one class, really inspired me and really got me on the trajectory and put me on the path to what ultimately helped build my business and my team and my brokerage to what it is today.
BenHOST
13:30
So was there any moment where you realized that your success was actually holding you back? And what did that look like? Well, I

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