Yeah.

She brings up a great point, right? She's talking about the consumer journey and the way people are engaging with search to ultimately find a solution to a problem.

And what's interesting on the AI side is that there's a branding problem and there's you now have to do branding for AI.

Yes.

And I'll unpack that a little bit, right? So I'm like wrapping my brain around what you just said.

Yeah.

So there's one of the most validated, oldest marketing studies goes back from the 60s.

Now you want to be the blurb at the top.

Jesus.

Do you know her nipple on her boobie? Jesus God.

Yeah, there was milk coming out of it and I think she was feeding Mikey Oak with it.

I don't...

There was

even mikey's

traumatized and also once mom was going in to get a coffee and i wasn't there so then she put the coffee on the roof to put mikey yoga in the car next thing she drove off with the coffee on the roof and the coffee was still on the roof and the car was driving so then i lately stopped them and then the lady told them that there was coffee on the ceiling