So I'm excited to be one of the first people to get to kind of share a little bit about what went into that, what maybe was the reason behind the need to rebrand and just where that has you right now.

Yeah, absolutely.

So I started my business about three years ago.

I was leading a marketing team at CVS Health focused on clinical trials.

And I like to say I was part of the 1% group.

where they laid off 1% of their workforce, which was 5,000 people in one day.

And I had the opportunity to say, okay, now is really the time.

What does that mean to you?

You focus... on growth through fractional CMO opportunities, right? So, but what are you building toward the next one to three years then? What's your dream vision?

Yeah.

So my mission statement for, since I started my company has been to grow giants and what that means, you know, differs to a lot of people.

Is it for your, you know, are you a giant within your industry? Are you a giant within your community? Are you individually a giant? Are you an organizational giant? And, and I, As I mentioned, my business has been in this interesting transition period where initially I was trying to do really all of the things and be a full marketing solution for companies.

And honestly, I was doing that because I didn't think people were Googling, I need strategy help.

Most of the time people come to me and say, I need a billboard or I need a website or I need whatever the tactical solution is.

And in my mind, tactics are the last thing.

So what would you say to a founder then? You know, he knows or she knows their marketing needs leadership, but they are not ready for a full-time CMO.

What do you tell them at that, in that moment?

Yes.

Well, I th- I think to probably overstate, but I think that there are ways to connect in that stress, but only if you're willing to engage with yourself.

But we don't want to.

I don't.

I mean, anyone who would be like, "I don't want to," I don't blame you.

So I just want to say, like, I ...

Like, these moments.