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Erin Foxworthy
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Jun 23, 2026
225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)
37:38
37:45
37:55
37:59

Erin FoxworthyGUEST
And the whole point is not only from a cost perspective, but a security perspective, right? Like you don't want that data to move.

Erin FoxworthyGUEST
So how do we collaborate as an ecosystem, right, across our consumer sets, but move the data as little as possible? And that's exactly why I think you see the composability conversation coming.

Erin FoxworthyGUEST
And again, you know, a platform like Snowflake probably wasn't, you know, years ago, first of all, it wasn't around.

Erin FoxworthyGUEST
Second of all, you have to have the scalability performance to handle that vast amount of data.