If you've done the work to

build your marketing foundation

And she's describing what the shift looks like from the infrastructure side.

The whole world of applications is now coming to that data.

And the whole point is not only from a cost perspective, but a security perspective, right? Like you don't want that data to move.

So how do we collaborate as an ecosystem, right, across our consumer sets, but move the data as little as possible? And that's exactly why I think you see the composability conversation coming.

And again, you know, a platform like Snowflake probably wasn't, you know, years ago, first of all, it wasn't around.

Second of all, you have to have the scalability performance to handle that vast amount of data.

So what are you seeing there?

I mean, that's in the three and a half years I've been here, it is it's the biggest trend that we're seeing.

I mean, it's a constant conversation of trends.

I need to rethink my entire MarTech and AdTech stack.

And I have a data set that's sitting in a data platform that's super powerful, performant.

It can house all this data at scale.

The last thing I want to do, and there's a couple ways to think about it.

How how are you seeing your customers think about the data in a data warehouse as it relates to AI and what they're bringing to the table?