Is that enough? What are the channels? And how do you effectively use these channels?

So I wouldn't be able to say what are the channels without knowing your specific company, you know? details.

It's kind of like, yeah, LinkedIn's a great fit for a lot of B2B.

So probably LinkedIn, but I can't say it definitively because I don't know.

Every company is different.

But we're thinking about distribution in terms of social.

Social is a great vehicle for distribution.

Do you have any advice for how to wean yourself off of that sort of mentality?

What are some of the reasons why you think whether B2B or consumer facing are still struggling to understand not just the value, but the true brand importance of content?

Because it's still kind of a new concept.

And a lot of people that are launching a company, they might not have a background in brand or marketing.

So they might have a background as a subject matter expert.

They might just be a young entrepreneur.

They just really don't learn this kind of stuff necessarily in business school.

So I think that's one aspect.

Yeah.