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Erin An
Founder of K-Beauty Concierge, a Seoul-based service connecting international clients with Korean aesthetic clinics, featured on Miss Understood with Rachel Uchitel.
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May 12, 2026
Is Korea 10 Years Ahead of American Beauty? Inside the Billion-Dollar K-Beauty Boom
26:00
37:40
Rachel UchitelHOST
I know you, you have to be private about it, but what people are doing there that they can't do here? Like, what is something you would say, "Oh, guys, everybody's doing this treatment if you can afford it, and you should do it"?
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26:24Erin AnGUEST
Many, actually many other countries, like, there's quite, um, short list of countries that allow stem cell treatment, including Korea and Japan, a few others.
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26:33Erin AnGUEST
Um, so it's becoming very popular, and probably another reason is it uses something on your own, not the foreign substances.
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26:42Erin AnGUEST
So either the stem cell could be, um, derived from your own blood, your own fat, or it could drive from, um, it could be driven from your bone marrow as well.
11 MINS LATER
Rachel UchitelHOST
Is it very similar there that if you're gonna go under the knife, you should stay for at least seven days?
Is Korea 10 Years Ahead of American Beauty? Inside the Billion-Dollar K-Beauty Boom
9:33
Rachel UchitelHOST
You're saying whatever you want to do, I will set you up with the best doctor, right? So can you walk us through the moment of somebody contacting you to the moment of you, you know, getting them their treatment?
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9:45Erin AnGUEST
So basically stepping back, what we do as a core value of the business is we do very thorough vetting to choose the partner clinics in Korea that are top quality and that meets the high standards that our clients are usually looking for.
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10:03Erin AnGUEST
Even as a Korean person, it's very, very tough to find the top quality doctors that are also trustworthy.
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10:16Erin AnGUEST
As you asked, when clients reach out to us saying, okay, I'm planning to go to Korea, let's say like in July this year, and my concerns are this, this, this, how can you help me to find a doctor? What we do is after hearing that high level interest that the clients have, We try to narrow down the suitable clinics for that very specific client concerns.
24 MINS LATER