You have been doing this a lot with clients, of course.

And it's often also like why are we even working together from the first place? Sometimes they come to us because they are like, "Hey, we love the Klarna stuff that you do.

We want it." Then it's like, okay, then we have to do it this way.

You can often reference what we're creating, and why did you like this thing? Often the answer is there in the actual work, it's in the project.

Why are we here? And for the said defend, inspire them with the ideas, have fun doing it, but it's not super easy sometimes because what people don't understand is that it takes time, and it costs money.

And the Klarna stuff had a lot of great budgets.

It had a lot of great actual time to do it too, and so that's why we could go into detail, and we could really explore those worlds and find the extra whatever it was, the material or the actual craft or if it was more trying out ideas and coming up with that edge.

I think that's something that is, yeah, really interesting for us.