
Erik Bronsvoort
Co-founder of Circular Cycling, circular economy specialist in the cycling industry, and author of 'From Marginal Gains to a Circular Revolution'
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Aug 3, 2026
Building a Shift in Cycling Culture
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40:38Suvi LoponenHOST
So what's your take on the pro racing and sustainability around it, and how can the two co-exist, or can they? And then what are the issues there?

Erik BronsvoortGUEST
So yeah, the, the, the flying circus is, is gonna be really hard to, uh, to reduce the carbon emissions of all the people flying around the world for training camps, for racing, for commercial activities, whatever.

Erik BronsvoortGUEST
I think the, the UCI could definitely improve their calendar to reduce the number of flights required to make the whole circus go from A to B.

Erik BronsvoortGUEST
But, uh, yeah, that's a UCI with the teams thing, which is also a cost reduction and probably is also good for the, the mental and physical health of all the riders that don't have to jump on planes all the time.

Erik BronsvoortGUEST
Uh, and the second thing is, uh, I think there is a, a huge opportunity for racing to create bikes that last longer, and that we can trickle down that technology towards, uh, lower-tier bikes and potentially even make it a source of innovation to create bikes that can also, you know, be used in, in Africa and India where billions of people currently don't have access to bicycles because they are just too crappy when the price gets to a, uh, a reasonable level that people can actually afford in those areas.

Erik BronsvoortGUEST
So if we have rules and regulations that say, for example, the maximum number of bikes or wheel sets or chains or even mechanics that a pro team can use during a season, you would be building this incentive to create products that last longer and are easier to maintain and repair.
6 MINS LATER
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48:04Suvi LoponenHOST
Do you think that now it being 2026, so we're two years from those Olympics, do you think that that is something that is feasible to achieve in two years?