Just talk us through what we mean by scenario analysis in the first place, and then before we get into actually what the new product looks like and what we're doing there.

It's great to be here.

Very excited by this initiative and by this partnership.

I think, think there's a lot to, to o- for us to offer here together.

What we maintain in-house at Fathom is a global macro model.

Part of that is obviously a China macro model.

And the principal use of models is not to develop a, a central forecast.

the base case.

So when you started off at Bank of England in the 90s, what were some of the lessons that you learned that you're still applying now?

So the bank, I mean, many, many lessons.

One of them was just a life lesson, really.

I remember when I went to university, my mum, I talked to my mum about how to handle university life.

I was from a state school of... uh non-fee paying school in the uk and i went to oxford which is full of people from from fee paying schools and quite this rarefied sort of atmosphere and i asked my mum how to handle it and she said well you should just relish as far as you can relish every minute of it because you'll find for the rest of your life the rest of your career you're unlikely ever to be surrounded again by by people who are interested intellectually curious interest in the same stuff that you're interested in and ready to talk about it in an open kind of framework so relish it because this doesn't happen very often in one's career and i believed her and she was you know that very good advice but then she was wrong because i went to the bank of england and it was exactly like that it was the same kind of collegiate atmosphere at the lower levels the higher echelons i was just a junior under nodder at the bank to start with but the lower echelons at the bank were very collegiate very intellectually curious and trying to you know find the truth and and navigate all the usual difficulties in the world in order to do that um and that's something I learned professionally there and have tried to keep with me ever since.

And that's what Fathom is about, that spirit of nobody here knows the answers to anything.

But what we're all engaged in is a kind of inquiry.

Where does that line stand now, and why should business leaders care?