Can you kind of explain that and tell us how that might, as a screenwriter or a novelist wanting to break in, how the 60-30-10 rule should apply to our early processes?

Yeah, I mean it's a very unscientific estimate that I did for the book of what percentage of – there's three stages to writing something and what percentage of each is important.

So basically there's the initial concept, the idea of the story, the basic thing you would put in a log line.

If you had like – 10 seconds or 30 seconds.

And he said, my movie is about this, you know, the main character has this problem and this goal, and this is what they're doing.

And this is what's in the way.

This is, you know, the basic, the basic problem at the heart of the movie and what genre it is.

So life altering.

(clears throat)

For me, I used a crowdfunding platform similar to a Kickstarter, only instead of donations, people can become part of the movie as investors.

I used a site called Wefunder, which apparently was made possible by a law passed during the Obama administration where investors of as little as $100 can become investors in a startup company or a film.

So, this website attracts amateur and professional investors who wanna get in on sometimes a very low level on various companies.

And there are some films on there that had raised two, $300,000.

So, I used that site, and it took a while, and it wasn't easy to try to raise money.

And then I also found these nonprofits that were interested in Polarization and thought the film was helpful for that cause.

Well, 'cause do you start marketing it before the film is done, or do you wait until you have something to show people?