We run the best when we are able to repeat the s- kinds of services we're selling.

You know, I would comment that, and it's unfortunate he can't be here today, that I've heard people say that Dyson is the best salesperson, and these guys know Dyson.

And I think to your point, what, when I asked why is he such a good salesperson, what they told me was, "It felt like he really understood our situation and was able to map it back to something that they did." And to your point, if you have the skills of active listening, but you're selling a coffee cup, you need to be able to map it back to that, and they're probably very good at that because they're good at the listening part, which I think law firm sales i- is, is around.

And so I agree.

I, I s- I've noticed that a lot of the non-attorney salespeople I work with that are, that come from sales, they sold products typically, non-customizable products specifically.

So yeah, I do agree, and I think it's the ability that they're, that they can think on the fly and active listen and map it back to a solution set that they have.

[upbeat music]

Sure.