I'm going to talk today about a very obscure subject that I don't think anyone has thought of in the last five minutes.

Artificial intelligence.

Everyone in knowledge work is asking, what should we do about AI? Because that's undoubtedly changing the way that we work.

But the most useful thing it's doing right now is shining a light on where the value of our work actually comes from.

And once you see that, everything from our business model to our daily workflows looks different.

So let me start here.