This is how much could be going out the window or being left on the table."

Absolutely.

So, um, I was telling you in the green room that I started my, uh, career in marketing many years ago, but I moved to healthcare.

Uh, I worked with a doctor, and we opened a practice, and he was an incredible healer, and he just- Helped people feel so much better and really get through a disease, and he was incredible.

But he had never owned a business before, and, um, we really worked together a lot on, "Hey, what does that mean when someone-- when there's a missed call?" Okay, it's one missed call.

Um, in, in that practice, um, a patient value was anywhere from 2 to $4,000, um, over a few months to be able to work through, uh, the chronic illnesses that they were facing.

And so if we miss that call, first of all, it's bad PR.

What would be a piece of advice for them?