So tell us the reasoning behind it.

Yeah, thanks.

So it's called the Life First Accounting Firm, and it's seasonal.

So season one is all these starting stories about how people started their own accounting firms.

And the reason I wanted to start there was I think I'm not alone in that when you're in a traditional career path, You're told, here's the route you go.

That's the one you should stay on.

And nobody tells us there's another way.

It's going to be

Talk to me about what you're seeing, what's actually happening right now for accounting firm owners that need to be paying attention.

This is my own personal experience.

Mileage may vary on every accounting firm and their experience and their positioning, as you know.

But what I've seen probably since the fall of 2024, and my niche tends to be professional services.

They don't have inventory.

They tend to work in IT, communications, HR, things that are But all of a sudden we see competitors come in with more efficient AI processes or the ability or offshore even leveraging artificial intelligence when those, you know, that's what I felt like.

happened at the start of 2025, the end of 2024, 2025, we started to see pipelines dry up with our clients.

I know you're probably gonna be super humble about this, but I would love to hear- But I would love to hear more about the community you've built, why you built it, and for those who aren't aware of it, who are looking to join, what they could get out of that or what they could expect by joining.