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Erica Davis

Erica Davis

Senior Loan Officer at United Direct Lending, serving Florida, Alabama, Georgia, Tennessee, and Louisiana with a focus on VA loans and first-time homebuyers

Jul 5, 2026

LoanOfficerPodcast.com

LoanOfficerPodcast.com

How Erica Davis Built a Referral-Driven Mortgage Business Across 5 States

Jul 5 · 20m

Chris JohnstoneHOST
3:35
Like what was your chosen strategy? How did you approach it?
Erica Davis
Erica DavisGUEST
3:38
A couple things, actually.
Erica Davis
Erica DavisGUEST
3:40
One was just getting back to the basics of relationships.
Erica Davis
Erica DavisGUEST
3:45
And not just for their business, but really like, hey, how are you? How's family? Checking in or saving their birthdays.
Erica Davis
Erica DavisGUEST
3:52
Being like, hey, can I take you to lunch? So it was really just Erica one-on-one.
Erica Davis
Erica DavisGUEST
3:58
I'll be your backup lender.
Erica Davis
Erica DavisGUEST
3:59
I understand that we used to be on your lender list, but just...

13 MINS LATER

Chris JohnstoneHOST
17:28
Yes.

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