But just speak to that a little bit more.

Sure.

And I understand the point that... that there is a downstream benefit of more time up here to focus on those things.

So in that instance, the people that are saying that are probably correct.

My stance is that that won't be directly from an AI agent that is connected with your customers.

So I think that's where both of us can probably agree.

So when you get that free time, one of the things when building relationships, obviously, you need to constantly be understanding what your customer's pain points are and what they're actually trying to solve for.

It's on our LinkedIn on everything to kind of see Eric before the award, when he's on stage after the fact, but Eric talk us through what that experience was like, and maybe some, what it's, what it's meant for you after, after the fact.