Talk about the introduction of AI into creative endeavors and your feelings about it.

Well, of course I'm against it.

I hate it.

I've made my living and my life coming up with slogans, short sayings, book titles.

I love them.

Everybody calls it the hook, and I love the idea of the hook.

Taking six or seven words and changing them just so that you create an incredibly powerful idea and thought, and it's terribly efficient.

They're invisible.