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Eric Villa

YouTube strategist who grew MKBHD's The Studio channel to 1M subscribers; formerly Head of Strategy at The Studio (MKBHD Inc.), now Head of Content, Docs & Stories at Superpower.

May 9, 2026

1of10 Podcast

1of10 Podcast

How I Blew Up MKBHD's Channel to 1M Subs

May 9 · 35m

RichardHOST
15:26
You
Eric VillaGUEST
15:27
know, we can spend time cooking on stuff.
Eric VillaGUEST
15:29
So, um, I'll throw videos into development and then it'll be like, we'll just spend a month, like either getting products in or having people test products or finding the right person.
Eric VillaGUEST
15:39
Like nothing like super like a rigorous day to day, but just like enough where we really feel comfortable with whatever we're doing.
Eric VillaGUEST
15:46
I, you know, you could call that development time.
Eric VillaGUEST
15:48
Then we spend like a week shooting.
Eric VillaGUEST
15:50
It's usually two shoots.

6 MINS LATER

RichardHOST
22:09
So
Boring Money

Boring Money

I Spent $200K on His Playbook. You're Getting It for $0

Apr 28 · 58m

David HeacockHOST
23:24
Yep.
Eric VillaGUEST
23:24
And I, I noticed two outlier videos that really spoke to me.
Eric VillaGUEST
23:27
One was a guy making a video about how he did a fix-up on a Toyota Sienna or some sort of...
Eric VillaGUEST
23:33
No, a Toyota pickup truck.
Eric VillaGUEST
23:35
Toyota Tacoma, like, car fix-up, like a pickup truck.
Eric VillaGUEST
23:38
So I Google, like, what are the most popular markets for a Toyota Tacoma? Let's see if we can get a better idea for what the demos are here.
Eric VillaGUEST
23:46
And generally, pickup truck, there's, like, certain affiliations with that audience largely being, oh, this is US-based.

8 MINS LATER

David HeacockHOST
31:38
Yep.

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