Gotcha.

And then you, then you give him the little pamphlet thing.

Um, and then we check up on him in a month.

"Hey, just wanna make sure you're doing it." That, that's all f- free.

That's all part of our, you know, we took care of you, right? And, uh, that turns into, you know, more work down the line.

You know, one thing that's bothered me about this, and one of my friends, we built him this, an...

First of all, we took care of him incredibly well about a decade ago, and then he, when we moved here, he came in and we built him a new pond.

[laughs]

[rock music]

We're less than 90 days away from LCR Summit Equip.

I mean, it's coming up fast.

It seems like a long time, but like you're gonna go home, you're gonna get on the plane, and you're gonna, you're gonna like be getting ready to go.

So let's talk about LCR Summit.

Uh, I've been the past two, three years.

It's just been really, really cool, really fun meeting all these people.

Bill O'Reilly.

Mm-hmm.

And part of the chaos is, like, we're making this stuff up, like, organically how we feel at the moment and the best serving, you know, ourselves and, and our affiliates and, you know, like, figuring out what are the best in the moment, because sometimes you could draw up perfect scripts and then get to the location to film and, like, "This is not gonna work." Remember, remember walking up to Relco and I was like, "I wanna do something here.

I think it's important.

I wanna honor them.

I wanna, I want...

You know, they've been really good to us.

You know, what can we do for them?" And then you were looking at the booth.

And that's where this all comes together.

It's just like,

But how I used to be, I would sell the job.

I mean, I haven't done admin in 25 years.

Right.

I've always had admin support.

Yeah.

And marketing has always just been like YouTube.

Yeah, there's no vision.

Um,

So I just remember creating the brand around the pond.

I'm like, look, it's the truck.

It's my crew.

It's me.

You know, like it's all, it's all encompassing.

It's like this omnipresent piece, the pond digger.

Yeah.

Oh

man, if I just had them, you know, like, and then I hate telling that story.

Like, well, when I was a kid, I had all these, you know, like, so I hate that kind of stuff, but it's funny because we had this really fun talk about it.

And then that was it.

Okay.

It's more interesting here, right? Yeah.

about a year ago, you know, I'm scrolling through Instagram.

I'll make enough money to where I could buy the cards that

What was that like?

It was, it was interesting because I hired my first employee.

He was just an apprentice.

I was kind of maxed out.

I was mainly doing aquariums, doctors and lawyers offices.

I'll go around and do all this stuff.

And I was just maxed out.

it's

The standards can't drop off.

You know, so you're talking about just different branches.

So for me, if I'm going to try and relate this to me, so I had the pond digger construction company and we do maintenance.

Okay.

So that's like different div, right? I've got a division for maintenance, routine maintenance, and then we set up a division for maintenance.

service and repair.

So I have just a service and repair team.

Like, yeah.