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Eric Thornton

Jun 26, 2026

2:43
What hear you on, you know, maybe a little bit about the wheat and corn soy crop? What are you hearing out there?
2:50
Yeah, I say bottom line up front, at least largely good to excellent, really, when it comes to looking at a lot of the spring row crops.
3:00
You mentioned wheat.
3:01
I'll just briefly touch on that.
3:03
Spring wheat crop is fantastic.
3:05
Pretty much right on par with last year in terms of the at least weekly crop progress ratings 54% good to excellent that that is, you know, record potential, at least if we're talking about comparing to 2025 and you know all signs.
3:20
point towards that certainly being plausible.

8 MINS LATER

11:52
What about you? What are your thoughts? Because as I say, everybody's got their opinions on this, and nobody's inaccurate, right? Right.
5:51
What are some of the common struggles right now that a small or medium-sized business have that AI is uniquely equipped to solve, that a larger business with more resources might not even be looking at right now?
6:07
When you have a smaller business, I think it is much easier to have a pulse on what is going on in your business.
6:14
And over time, AI has improved more and more on accuracy, but it is still not 100% accurate.
6:21
Now, if you look at human beings that have worked in a business and do work in the business, they also are not 100% accurate.
6:28
So I think the small businesses can use AI to get directional help and then fill in the gaps because they know their business well, because they have a pulse on all pieces.
6:42
So if you think about something like reporting, right now you can go and find AI tools that are built for reporting.
6:50
I think a lot of them are new.

7 MINS LATER

13:56
As you're going along and you're introducing customers to AI or you're answering questions or helping them, because I'm sure that they come to you with all kinds of questions, are you seeing any patterns in who you're finding to be the most accepting of integrating AI, like demographic, business size, or is it just whoever gets there first?

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