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Eric Thornton
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Jun 26, 2026
Current spring row crop conditions: How we lookin’, are we cookin'?
2:43
2:50
3:05
11:52

Craig RuffoloHOST
What hear you on, you know, maybe a little bit about the wheat and corn soy crop? What are you hearing out there?

Eric ThorntonGUEST
Yeah, I say bottom line up front, at least largely good to excellent, really, when it comes to looking at a lot of the spring row crops.

Eric ThorntonGUEST
Pretty much right on par with last year in terms of the at least weekly crop progress ratings 54% good to excellent that that is, you know, record potential, at least if we're talking about comparing to 2025 and you know all signs.
8 MINS LATER

Craig RuffoloHOST
What about you? What are your thoughts? Because as I say, everybody's got their opinions on this, and nobody's inaccurate, right? Right.
Small pet business AI strategy with Eric Thornton of eTailPet
5:51
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6:42
13:56

Lindsay BeatonHOST
What are some of the common struggles right now that a small or medium-sized business have that AI is uniquely equipped to solve, that a larger business with more resources might not even be looking at right now?

Eric ThorntonGUEST
When you have a smaller business, I think it is much easier to have a pulse on what is going on in your business.

Eric ThorntonGUEST
And over time, AI has improved more and more on accuracy, but it is still not 100% accurate.

Eric ThorntonGUEST
Now, if you look at human beings that have worked in a business and do work in the business, they also are not 100% accurate.

Eric ThorntonGUEST
So I think the small businesses can use AI to get directional help and then fill in the gaps because they know their business well, because they have a pulse on all pieces.

Eric ThorntonGUEST
So if you think about something like reporting, right now you can go and find AI tools that are built for reporting.
7 MINS LATER

Lindsay BeatonHOST
As you're going along and you're introducing customers to AI or you're answering questions or helping them, because I'm sure that they come to you with all kinds of questions, are you seeing any patterns in who you're finding to be the most accepting of integrating AI, like demographic, business size, or is it just whoever gets there first?