
Eric Taubel
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Sep 18, 2026
Minnesota Matters 9-18-26
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Eric TaubelGUEST
And I mean, I think it's ultimately the hardest thing about these cannabis markets where the product we're talking about is federally illegal.

Eric TaubelGUEST
And so I think a lot about when Minnesota started its craft brewery boom, you know, if people wanted an IPA and our breweries didn't have enough IPAs, you could buy one from Colorado or Missouri or Kentucky.

Eric TaubelGUEST
And because cannabis is illegal federally, everything that gets sold in Minnesota has to be grown here.

Eric TaubelGUEST
And so we sort of knew that early part of the market would be challenging for consumers and operators as we just didn't have enough product grown yet to meet demand.

Eric TaubelGUEST
But even just in this first year now, we've seen a 575% increase in the number of cannabis plants in the state system We track every plant from the point of its seed all the way to the point where it gets sold to a customer.
#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel
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70:35

Erik GundersenHOST
But so my question is, of all those changes that you made as far as legislatively writing the rules, putting together the agency, How was the market unfolding, and is it meeting the expectations how you assumed it would work? And if there are instances of, oh, crap, that didn't work the way that we thought it would, and you kind of have to huddle up, what were those?

Eric TaubelGUEST
Yeah, I think largely... we are seeing, you know, the, the directive from our legislator was, uh, to build a craft cannabis market that prioritize social equity applicants and social equity businesses.

Eric TaubelGUEST
Um, and sort of, you know, as a, as a framework for our licensing process and a framework for our market launch, like I, I feel good about early returns.

Eric TaubelGUEST
And, you know, the law says no business can be vertically integrated except for the four business licenses that are allowed to be vertically integrated.

Eric TaubelGUEST
And so, you know, it's sort of like across that, with that sort of range of things, I would note that like the one business license we have that is the most sort of craft oriented is our micro business license, which is vertically integrated, but it's a very small, cultivation footprint, 5,000 square feet indoor, half acre or a half acre outdoor.
39 MINS LATER

Erik GundersenHOST
I guess even before you answer that question, how did you define success through the social equity lens as you went through this work before you had even launched the program or issued your first license? Like what what what would success mean or what does it look like?