Tell me about Modern IPA because that just hit-

In March, yeah, yeah, just recently.

So we've always had a lot of, uh, IPAs that we've rotated through the years, uh, but they've been on the little higher end on our limited series, like price, price point and of, like Mercenary and things like that.

And what we're hearing back from retailers, distributors, is we need another core, need a core brand, core priced IPA.

And so we've been dep- developing that in our pilot systems in Denver, uh, in Sloan's Lake, in Five Points, and back in Fort Collins.

And that brand really came from, uh, a lot of innovation on the floor here today.

The, you know, hop breeding company with YCH, with Abstract, using those hop oils where they bring out a lot of aroma.

We've seen a lot of consolidation in the mi- middle tier there, a lot of shakeups going on.Tell me what you're seeing, what you're hearing, and, and how you're feeling.