But Eric has his eyes peeled for a very particular handful of people.

The real audience for our purposes at this festival specifically is very small, and that is about 10 people who can buy a documentary at the level that we're interested in.

It's Netflix, Apple, Amazon, uh, places like that.

Inside, I find Eric in a packed part of the bar.

We're at High West Saloon for what I think is probably one of the oldest parties at Sundance.

Uh, everybody's exhausted enough to come together and just let loose, but also a gathering where, uh, lots of deals end up taking place.