When you reflect on your go-to-market journey, what would you say has been the biggest learning? Or if there's been any painful learnings, those are always the ones that our audience really likes to hear about.

Yeah, well, I think, you know, when we started this company, going back to kind of our problem statement, we saw all this potential in Apple Wallet and Google Wallet, and we saw it as a dynamic surface, right? I think most people think of it as a very static platform.

place today where you have this digital representation of a physical card, but we've made it programmable, right? You can actually send updates to the wallet.

You can change the design.

You can do real-time balance updates.

You can put links in there that link people to apps or to buy things, to shop.

And so we saw all this potential in there.

How do you measure and talk to us about the importance of emphasizing that in your messaging?