I think it's great, and I totally agree with everything that you just said.

Thank you.

And I just wanna add one thing about your point about cost, uh, for events.

There are some events where people, I think we're just selling dreams or without going into the details, but they're not really bringing concrete value in, in the long term, and actually focus on themself and making money.

Great, I have nothing against making money.

But at the end of the day, it was selling tickets, as many tickets as possible, without thinking really about the value, without really thinking about the room and what they were in.

They've been faced with, yes, there is a rise of cost.

I know you know what I'm talking about, and I wanna know why you think people tolerate years of misery in whatever their corporate gig is or doing the thing that they're doing that they absolutely despise, rather than just take the uncertainty that comes with making a change, just taking a step in a different direction where it's unknown.

... would love to do that, but, like, how do you just change that mindset? How do you build that relationship with that client? What are some of the ways to kind of make that happen?

Absolutely.

Uh, and that's an amazing question which by the way, by doing that, going from service provider logistics specialist, if you want, to strategic partner, that's how we, uh, we survive with my business during the, the subprime.

The best example I can give you, if, if I come to you and I said, "Okay, how many people are coming to your sales meeting? Do you want a welcome cocktail? Do you want a farewell dinner?" How many vegetarian? You know, you put me in the box that I'm putting myself directly, which is pure logistics.

And don't get me wrong, logistics is essential, but that's the hypothesis for people who, who would work with anyone, is that the logistics will be delivered perfectly.

Now, instead of that, if I come to you and I said, "If I understand well your industry and what Vfair is doing, these are the competitors, this is the challenge of your industry, and if I'm not mistaken, those are the two or three key messages or objective that you have for next year," and you validate that, I haven't asked a logistic question yet.

But now you see me a completely different way.

Where do you think AI generally changes the game for event business owners versus where it's just mostly hype and the end result is just not there yet?