Especially these days [laughs]

... coming out of...

And it's, it's, it's interesting, 'cause a- in professional athletics, at least in football, you could be an All-American in high school, right, which I was.

Gr- great.

And that gets you in the door in a Power Five school.

Great.

And then you start at a Power Five school.

Um, what's the hardest business decision you've had to make? And then how did that football background shape how you handled it?