How about the investment that has been made or will be made to make that experience better for the fans?

We have invested a lot in our analytics related to food and beverage.

And so AI plays a part in that as well.

There is a full-time person in this building that spends her time analyzing all that data so that we can try to improve the speed of service, provide the options in the right places to be able to get people what they want, because you're right.

This is it needs to be as easy as walking to a refrigerator.

And so we have implemented grab and goes and other things in the right places with the right food items to really cut down on those lines so that we're able to get people back in their seat where they want to be in those comfy chairs in Lucas Oil Stadium, watching the exciting activity that you can only get in person.

And so we want to make sure that that works.

Is there one that really stands out?