When we first talked, Eric was obsessed with the business model that I hate.

My name is Eric Lupton.

I'm the CEO of Life Saver Pool Fence.

The company was started by my parents, Robert and Ruth Lupton, in 1987 in their garage.

My mom used to sew the border of the mesh pool safety fencing in the garage, and then, uh, all night long, throughout the night.

My dad had a paper route he'd get up for at, like, 3:00 in the morning.

They'd say hi to each other, and then he would use that paper route as their advertising budget.

I'm trying to get you to, to, to really understand, or I'm cur- I'm curious too, but I wanna know, like, how much incremental value did the franchise model actually bring to you is what I'm trying to get at.