What did it look like 10 years ago?

It was me and my dining room table.

There was Steve at his.

I don't even know if he had a dining room table at that point.

He might have been on the streets.

We were just, you know, any opportunity we could get.

Our very first client was, what's the website that you use to make a reservation at a restaurant? Resi? It was the Chinese version of that website.

yeah i i we gotta find that original that commercial but so then after that was like is the the way the story goes you just kind of had some a case study and then you rolled that over and then more opportunities came up how'd you guys what was like a bird a big first break for you all

And I'd love to hear your perspective on that.

Yeah, that's a great question, because what's happened recently is all the media has, you know, It used to be mostly 30s and a couple 15 sprinkled in.

And obviously, it's so much more economic for the clients and the money goes so much further with 15.

So 15s have really become kind of commonplace and almost the default media, especially with CPG companies.

So it's something we're really good at.

We do really well.

I especially have done it for a long time now.

Yeah.

Yeah.

I can understand that.

We haven't had any clients have problems with that.

I would say the bigger thing, like, that...

I've taken away is like I mentioned before, timelines are a lot shorter now and creatives are on a lot more projects at the same time.

Um, so to have one half of a team to have an art director, not have to take.

Uh, two hours to, if you have a commercial or Michael Jordan's jumping over the moon to find a picture of Michael Jordan, cut it out, find a picture of the moon, cut it out, spend an hour in Photoshop and make it look nice.

And what would you recommend that the next generation, what should they be doing if they want to get into this kind of industry?