But just give us your reflections upon today and what was important about it for you.

Yeah, happily.

So when I walked in the room, i uh i thought oh my gosh this is this is friends this is family and this lineup is fabulous so it was just like it was kind of the f3 it was kind of like the f3 event for me and uh by the way i put you in the family category when and i think that people really care about the industry And then the other thing that kind of came to mind is with the work that we've been doing for a while is kind of just like these three big things that I've really been noticing since we spoke last year.

And the first was that there's some things really changing in our industry.

That doesn't change.

We talked about that last year.

And maybe even crazily, I think two things, more things even changed since the last time we spoke.

artistry right now?

I mean, obviously technology and sports was, was maybe not necessarily, like a CTO was maybe not necessarily a position that you saw someone else in or sought after, was it?

Yeah.

No, for sure.

I would say while I tinkered with, uh, computers growing up, for sure, I mean we had like a good old, I'm gonna super date myself, good old Apple IIe in the household.

Uh, my father, who was a doctor, loved technology, so like my parents were I think disposed to like learning technology and, you know, he would, he was a little more engineering-minded.

Uh, but I actually grew up, uh, as opposed to my sisters who were more kind of science-oriented, I actually grew up more kind of an athlete and a musician more and, and doing other things.

Like I was, uh...

And, and maybe it is what you just explained, but thinking about the data piece of it, even going forward with things that you do new or innovative, uh, that you're, that you're starting from scratch.