And you've been involved for over a decade, right? I

have, yeah.

So I've been with Colby for about 10 and a half years.

And honestly, how I got into the kind of assessment world is dumb luck.

So in college, I worked for a beer wholesaler and I was basically like unloading cases of beer into liquor stores and stuff like that.

I went back into a beer truck.

Once I graduated, I then went and worked for a beer company as a sales rep, calling on grocery stores, convenience stores, that kind of thing.

So it's really good for just that team dynamic perspective, but maybe talk a little bit like how have you seen it benefit organizations or individuals that are more than just a surface side of Colby?

Can you just kind of talk about how that works together?

Yeah, so I'll give a real life example.

A lot we work with a lot of entrepreneurs, CEOs, and they need an executive assistant type of person in their life, right? Because they have lots of big decisions to make.

And they sometimes create messes behind them that need some cleanup, and they need some follow up and follow through those types of things.

A lot of CEOs who have results like mine say, I want somebody that dots every I, crosses every T. They're always following up.

They always have a plan and a system and those types of things.

If I actually made you work with that person, the two of you would probably want to strangle with each other within the first week because there's such different ways of getting stuff done that EA would overwhelm you with details.

I mean, it's it's now I want to talk about actually taking the time to do it, read it, reflect on it, meet with the people and make it happen because, you know, you have the test, but then there's bringing it to life and the extra time that that does take and the, you know, the planning, you know, just kind of talk about how you see companies take that to the next level.