and so it's like the cliche of like telling our sales team well like what do they want just be friends with them i don't know and then it's like i've been on the purchasing time where it's like why do we again why do we buy the pre-rolls from this brand versus that brand they're both pretty good it usually does come down to like well we know them we have a history with them so yeah from your experience A, how much is that a good thing? How much is that like kind of a bad thing? And then what are we like, what does the future look like? Like, where are we trying to get away from pricing and promotions and kind of like, how do we think through buying that's not so much relationship based in the future?

Yeah, so I think relationships are so critical to the success of both businesses, both the buyer and the wholesale that they're buying from.

Having someone who truly understands their portfolio, truly understands what the retailer is looking for, where their pain points are, being patient with them.

So when things are going well, supporting them.

When things aren't going well, knowing how to lay off the gas a little bit and know that the retailer may just need some time to move some product before placing another order.

I think the retailer sharing data with the wholesaler is really, really important to that relationship.

That's something that a lot of retailers don't feel comfortable with.

What is you excited about kind of the future of cannabis the next one to three years? Kind of where do you see the industry going in America as well as globally? Like, do you have any interests or sights on that? What is it?