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Eric Graham
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Sep 9, 2026
Ep. 339: Difficult Clients, Tough Conversations & When to Walk Away
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12:22Eric GrahamGUEST
You can go to E-Trade or whatever and, and buy stocks, but if you want advice you go to a stockbroker, and a stockbroker will give you five or six options, what are your risk tolerance, all that kind of stuff.
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12:35Eric GrahamGUEST
And if you as a realtor are talking to your clients and going, "Well, what do you think?" Imagine doing that with a stockbroker.
How Baker's history is informing the future of the brand
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28:13Eric GrahamGUEST
but go ahead and tell me what we're doing wrong or tell me what the, you know, other parts of the industry are doing better and let us know that because as we're trying to navigate, you know, this, this space and time, we really need to pay attention to what they think we're doing, or in that case, not doing.
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28:30Eric GrahamGUEST
Some of the things that they, um, had expressed, um, would be just in our upholstery, like we weren't comfortable.
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28:38Eric GrahamGUEST
There was a period of time where just things weren't really, in their mind, comfortable.
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28:41Eric GrahamGUEST
And then they always dovetailed that, if I could use a furniture term, but they always dovetailed that back with Baker was synonymous with comfort.
24 MINS LATER
Christmas in the City Wreath Auction Winners // Mike Westcort of Health Circle // Eric Graham of Crowd Comfort - 3/14 (Hour 3)
39:11
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37:41Eric GrahamGUEST
And they get, they get put in rooms, uh, by the light switch, in bathrooms, like, you know, on the, by the towel paper dispenser. Um, and people can give feedback. So, when we started the company, it was all about getting feedback from occupants in a geolocated manner. Where are you? What do you need? Who can we get that information to and then get you a faster response? Because in traditional big real estate portfolios, no one knows where to go. There's, you know, it's like the telephone game, trying to figure out, if I have a light bulb out above my, my desk, who do I go to? So, we, we're streamlining the process of that. And we, we work with many Fortune 500 companies, big organizations providing that service to the employees-

Michael FelgerHOST
Like, you know, if, if, you know, uh, hypothetically. And he had a QR code, he could then scan the QR code and provide that feedback immediately.
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39:16Eric GrahamGUEST
Yeah, and then, and then based on what it is, so, it could be that he's too... it's too hot, or it could be that there's something needs to be cleaned up, or this, this microphone's not working. We would route his request right to the right person who would respond to those different things. And in big giant organizations, it's, like, a lot of different teams of people managing all these different things. So, the occupant, or the employee of a corporation, doesn't really know where to go, and if they do, they have to pick out 10 different systems to get the information into. So, we streamline that process. We connect to the people, and then we connect to the systems that those teams that respond actually use. Um, and so, that's, that's the core product that we started 12 years ago. Um, with the pandemic, we saw a lot of requests for hand sanitizer, soap refills, cleaning of space. So, we were like, "Okay." We didn't know what was gonna happen in the world because the pandemic was coming. Um, but we were like, "Why don't we create a cleaning map? Why don't we show the employees of the companies we work with exactly what's being done from a cleaning perspective in real time?" And what we discovered was that it wasn't about COVID, it was, it was more about getting information on...... the big spend that's going out to clean all these spaces and no one has any information, who's doing it, are they getting what they're paying for. So basically, that product competes with the clipboard on the back of the bathroom door.

