How does that sort of, if we could expand on that.

In my role right now, I think it's important that you have an idea of what the service, when you sign up with a vendor, like what's, what is the goal? And can you define what success looks like with the partnership with the vendor, regardless of what you are? I happen to be in the customer success space.

And so our metrics oftentimes, if we can define that up front, I find that a little bit challenging sometimes with post-sales leaders.

It's a little bit open.

We know we wanna have time be more efficient for our teams.

We know we need to do more with less, do more at scale.

Maybe they wanna expand their digital touch strategy and get better with that.

Can you dissect that from your thoughts?

And we'll definitely take a step back and actually understand what is ACE.

Yeah, you know what, before I do that, just a little bit about Top Hat, because we've been around since 2009, and we were started by a couple of Waterloo engineering students as a student response system.

So we're one of the first student engagement platforms out there where students could actually use their mobile phone, their laptops, et cetera, to respond to polls, to make large lectures much more interactive and engaging for students.

we now we've obviously expanded our feature set significantly since those early days but we also provide content to educators so that includes interactive digital textbooks open educational resources as well as tools that faculty can use to create and customize their own content so that's kind of a real important part of our value proposition to educators.

That ability to take a text, it could be an existing textbook, and actually adapt it specifically to the needs of their course and the interests of their students.

That might include even adding photos from their school so it feels like that text is unique to that school and to that particular classroom.

There's a cost advantage to that as well for students because we can significantly reduce the cost through interactive digital textbooks as well as when faculty decide to use Topit to actually create their own.

How is AI changing the way educators create and deliver course content?

In fact, after Enron and the dot-com bubble burst, what's the worst case scenario, uh, of SpaceX prematurely getting added to the indexes and 401(k)s? And remember, you're talking to a world, uh, mainly of non-economists.

[laughs] Yeah.

Thank you.

Thank you for having me.

Well, I think the worst-case scenario is what frankly seems like it's gonna play out over the next couple weeks, in that SpaceX is going to go public.

It's gonna go public at a price, um, that is essentially double what independent analysts think that it should be, and regular savers are gonna be paying that price, while early investors to Musk's random companies, um, will be able to cash out at that high price.

Um, as I mentioned in the piece there that you saw, a good way to kinda think about a value of a company is through what's called a revenue multiple.

I mean, who on Earth wants that, uh, and, uh, given all the problems we still have on this planet?

In fact, after Enron and the dot-com bubble burst, what's the worst case scenario, uh, of SpaceX prematurely getting added to the indexes and 401[k]s? And remember, you're talking to a world, uh, mainly of non-economists.

[laughs] Yeah.

Thank you.

Thank you for having me.

Well, I think the worst-case scenario is what frankly seems like it's gonna play out over the next couple weeks, in that SpaceX is going to go public.

It's gonna go public at a price, um, that is essentially double what independent analysts think that it should be, and regular savers are gonna be paying that price, while early investors to Musk's random companies, um, will be able to cash out at that high price.

Um, as I mentioned in the piece there that you saw, a good way to kind of think about a value of a company is through what's called a revenue multiple.

I mean, who on Earth wants that, uh, and, uh, given all the problems we still have on this planet?

So if you can talk more about, um, the guardrails that were put in, in fact, after Enron and the dot-com bubble burst, what's the worst case scenario, uh, of SpaceX prematurely getting added to the indexes and 401(k)s? And remember, you're talking to a world, uh, mainly of non-economists.

[laughs] Yeah.

Thank you, thank you for having me.

Well, I think the worst-case scenario is what frankly seems like it's gonna play out over the next couple weeks, in that SpaceX is going to go public.

It's gonna go public at a price, um, that is essentially double what independent analysts think that it should be, and regular savers are gonna be paying that price, while early investors to Musk's random companies, um, will be able to cash out at that high price.

Um, as I mentioned in the piece there that you saw, a good way to kinda think about a value of a company is through what's called a revenue multiple.

So if you have a restaurant and you do three million dollars of sales a year, and you sell it for nine million dollars, you have a revenue multiple of three.

I mean, who on Earth wants that, uh, and, uh, given all the problems we still have on this planet?

So if you can talk more about, um, the guardrails that were put in, in fact, after Enron and the dot-com bubble burst, what's the worst-case scenario, uh, of SpaceX prematurely getting added to the indexes and 401[k]s? And remember, you're talking to a world, uh, mainly of non-economists.

[laughs] Yeah, thank you.

Thank you for having me.

Well, I think the worst-case scenario is what frankly seems like it's gonna play out over the next couple weeks, in that SpaceX is going to go public.

It's gonna go public at a price, um, that is essentially double what independent analysts think that it should be, and regular savers are gonna be paying that price, while early investors to most random companies, um, will be able to cash out at that high price.

Um, as I mentioned in the piece there that you saw, a good way to kinda think about a value of a company is through what's called a revenue multiple.

So if you have a restaurant and you do $3 million of sales a year, and you sell it for $9 million, you have a revenue multiple of three.

I mean, who on Earth wants that, uh, and, uh, given all the problems we still have on this planet?

... take us through what, what, what that case did, what that case said, and, and why that was important.

Yeah, I mean, basically it was about the, the restraints that the NCAA had set up, uh, to limit, uh, you know, compensation on, uh, for student athletes.

Not only compensation, but, you know, it be- and benefits in any way, uh, in terms of, you know, tuition aid, uh, extra tuition a- a- aid, like the ho- housing and living costs.

Um, you know, they...

Basically when you, uh, became an athlete who participated in the NCAA, you agreed to, to certain things, to agree to, to limit your- y- yourself, and those restraints were challenged on antitrust grounds, and the athletes were ultimately successful.

The, uh, you know, uh, the, the schools tried to argue that it was all pro-competitive, that they needed to pre- preserve the amateur system.

Um, but, you know, uh, the, you know, the judge, um, said, "You know, you need- don't need to go this far.

Uh, where, uh, t- where are we right now? And the, the same question I've had for the last, like, uh, the three things, where are me, we're right now and what's the likelihood of, uh, of where it's gonna end up?