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Eric Frost

Eric Frost

Visual Director and Photographer for Switchfoot, based in San Diego, CA

Aug 1, 2026

3:10
You're
3:11
welcome.
3:12
That's why we are a good team, Alicia.
3:14
Just Google it.
3:15
We make one whole human.
3:19
But, yeah, so Octavio Acampo really, really was, like, gravitating towards those, like, double images.
3:26
But as the record, like, was being recorded and, like, I visited the guys at – when they came out to Nashville to work with Mike Elizondo, I saw him – I visited them once while they were making the record and – kind of started to think about latching onto this, these lyrics specifically in butterfly effect where John kind of has this, like they have this reveal where, you know, John says like, I, I read when I was a kid that, you know, after your heartbeat stops, there's, you still got seven minutes of brain activity before the lights shut off.

14 MINS LATER

17:46
One of our many conversations before they left, I said, oh man, I wish I could go with you because I think it could be really cool to kind of paste up a looking posters or newspapers outside and he goes oh that actually could be kind of sick outside their studio if we we kind of wheat pasted this stuff up and so that was just like a seed of an idea and eric when you got out there uh you can speak into it because i wasn't there i've only heard john's reason of it but talk about when you got there and y'all were going through all the props

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