Wow.

Um, so they overspend personally.

Maybe they under invest in growth is a common one, or they just panic hoard cash.

It's like, oh, I have money, so I gotta hoard it.

I, I, I gotta keep it.

But all are very, very bad decisions early in business because revenue, guys, it's, it's not validation.

Revenue's responsibility, and the response was, what do you actually do with that revenue? And so there's kind of three phases I think about when I think about allocating money properly in business.

Mm-hmm.