Mm.

And it was like they were monetizing in like really cavemanish ways.

They would be like selling T-shirts, just like very, very caveman, like simple, simple, simple ways of monetizing, and they were just like running it.

Like, like, like no sustainability whatsoever, just like daily vlogs, how do we make as much content as humanly possible, which was great, but there's no longevity in that.

And then I think that changed around 2020.

Like you started, like it started to shift into like anybody who's performing at a high level on YouTube now is operating like a production company.

It's like production companies are the faces of YouTube, and there's nobody like winning in a big way on YouTube who isn't thinking as a strategist and as a, as the owner of a production company.

How's that gone?

What was the pre-draft process like in football for you?

Well, my f- my senior year in football, I had a Lisfranc sprain, so it's like a midfoot tear, um, of the metatarsal.

So I had hardware put in.

I was out, this is December I had surgery, so I was out for eight months.

So I was out during, uh, combine, I was out during kind of the whole pro day and draft process.

Um, I did a bunch of, you know, obviously going to pro day, doing the interviews, and doing kind of the, the mental part of it.

But it was nerve-wracking, 'cause I'm a white guy from Minnesota playing a skilled position that, you know, there's not a lot of us.

Wow.