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Eric Buterbaugh

Eric Buterbaugh

Florist and perfumer

Jul 8, 2026

51:20
Mm-hmm.
51:21
But when I did, it was, it was all so crazy.
51:24
It was the biggest perfume launch that had ever happened, ever in history.
51:27
Do you know that three months after I launched the perfume, I was sitting at my desk and my phone rang with a friend from Geneva who worked at Procter & Gamble, and he says, "You're not gonna believe." He said, "Every Monday, the head of Procter & Gamble has a meeting with all the divisions." He said, "The entire meeting was about you today." And I'm like, "What are you talking about?" And he said, "They've commissioned a study to figure out how anyone could launch a brand that big." And then another thing, I run into-
55:51
Mm-hmm.
55:52
And I became close to her.
55:53
She sort of lived with me and worked at Versace for a summer, so, uh...
55:57
But Elizabeth was plotting everything to get that to happen.

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