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Eric Berg

May 7, 2026

16:05
It's just that barrier of getting in the door in the first place.
16:08
Well, I mean, you can, if you're paying attention to anything these days in the news, you'll find an article or a story about couples, young families that are earning over $100,000 a year and they can't afford to buy a home near where they work and go to school because the homes are in the $400,000 range, right? It doesn't mean that there aren't $300,000 homes available or $280,000 homes available.
16:31
And again, this is, you know, Depends on what you're speaking, but whatever.
16:36
Right.
16:38
But what it means is that the homes that are coming up for sale are in those price ranges that meet those criteria, because it's one thing to say, well, we've got a two bedroom apartment right now.
16:48
Right.
16:48
But now we need to move to a three bedroom home because our family's growing.

11 MINS LATER

27:44
So you're kind of incubating these ideas on a regular basis.

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