So maybe tell us a little bit about the company and the story there.

Sure.

Um, so company is founded by Patrick Smith and his family.

Um, Patrick Smith was the founder of Mountain Smith, which, I mean, you've probably seen their logo.

It's a black anvil and a yellow background.

Definitely kind of one of the originals in the Made in USA backpacking gear up there with, you know, Dan Gleason and a little bit behind Kelty and Gregory and some of those guys.

But, you know, Patrick and his family started making backcountry gear.

really