
Eric Aubertin
Founder and CEO of TrueLynk, a warm-introduction platform; six-time tech entrepreneur and former Montreal Canadiens draft pick (1986 NHL Entry Draft).
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Sep 8, 2026
Nobody Buys Software Off a Demo: How Deals Actually Start — with Eric Aubertin, TrueLynk
2:50
2:55
3:08
17:04

Eric AubertinGUEST
Essentially, I would say there's three different parts to the answer in terms of how it started.

Eric AubertinGUEST
So first of all, about two and a half years ago, I reconnected with Don Kingsborough, who basically was instrumental in acquiring one of my companies.

Eric AubertinGUEST
And I said, what do you what you've been up to? And before I go there, I should say that Don was the founder of Blackhawk Networks.
14 MINS LATER

Ron ThurstonHOST
But who are those kind of ideal customer profiles for both advisors and solution providers?