Yeah.

They are being targeted with it by an industry, a hundred billion dollar a year industry, that knows that as soon as it can normalize the use of porn for kids, it has guaranteed its income for the next generation of young people.

And it's an addictive product, just like social media, Every child I talked to in transition years, 15 and 16 year olds that I do the program, the educational program I do, they know so clearly how dopamine works because of social media.

So they understand that content has to be made in a way that releases dopamine in your brain to give you a good feeling to make you want more.

And the porn industry does the exact same thing.

Everything is built in a manner to get you addicted to it, to keep you scrolling for as long as you possibly can.

And because it's attached to sexual pleasure and orgasm, that is the biggest release of dopamine that we have in our brains naturally.

And yet the hormones and how everything impacts on you when you're trying

That's been around for six years.

Yeah, and it didn't have the same, but I suppose what the issue is and the issue with all of the stuff that goes on with young people online is what we see young people experiencing online is not what adults experience online.

So when we hear somebody talk about nudification or or pornography.

We think of what we imagine of that from our imagination if we haven't seen it.

But children have been growing up with this every single day and they are 100% aware that anything they upload can be nudified.

And the students talk with such fear and anxiety knowing that they now live in a world where six years ago you may have been able to tell that it wasn't actually them.

It was still very anxiety driving for them.

final question for you own if there is a 15 year olds watch this program tonight or possibly more likely their parents watching tonight whether they're male or female what would you like them to take away from this

This is an example where it's not the place that it was.

The worst place I could be, I think, is I don't think there's one moment.

It was a considerable amount of bullying going on.

It was low level, but it had a severe impact because I was, well, I don't know.

It did really impact me and I hated it.

the very small minority of people who were involved in it.

But yeah, they just had a huge impact.

And I guess, what are you getting out of it?

One assumes that they kind of chose her because they're trying to be a bit edgy, maybe create a bit of controversy.

Yeah, of course, and that's what they say.

But, well, first of all, it's going against their own standards and policies.

They're very clear that they...

No L'Oreal company will ever collaborate with anybody in the porn industry.

But I suppose what's really important to say for our young teens, what they don't hear is that there are currently 4 million women working on OnlyFans.

And they're making an average of less than 137 euro a month.

And so do you start kind of parsing exactly what it is people say and what their motives may or may not be?

Is that the real problem for the majority of us, Owen, in that we have no idea what is out there?

Yeah, I think so.

So I suppose it's important to say I'm originally a secondary school teacher.

And at the moment, I'm working with the Sexual Exploitation Research and Policy Institute in researching the impact of porn on young people in Ireland, their rates of exposure, the impact that it's having on their sexual expectations.

So that's kind of what I'm primarily working on.

But through that research, a lot of the young people have brought up their fears around nudification, but also around these AI girlfriends and AI boyfriends.

So just in case people don't know what an AI boyfriend or a girlfriend is, It's this mechanism whereby, and I suppose first to say this is being advertised to teenagers on various social media platforms that they would go on to.

And he can put that in and then they'll generate a girlfriend that will look like that girl that he fancies.

Is David Gandy right? Do we need to hear more about good men?

Yeah, absolutely.

There are good men everywhere.

I know loads of them.

I think...

Young men growing up at the moment, like everybody, they're just looking for a sense of belonging and a sense of identity.

And for a long time in Ireland, we had a kind of very narrow idea of what that was for men.

I